E-commerce covers the online activities inducing Internet users to purchase products and services online. AirAsia is one of the companies that provide local e-commerce website. It leads as a cost leadership in the industry.
It provide difference online services in its own website such as booking ticket, information about destination, shopping chat, travel services, corporate services and so on. It allows customers from around the world to gain more information about them and its products. Potential customers can browse online catalogues without having to leave their homes or offices.
Moreover, AirAsia also provide latest news about the famous places in the travel services categories. It also very care about those users that from different level, different background and those use different language so it provide different language to be selected by the users. It makes them feel more comfortable by using their own language. When talking about the colour and fonts selections, it using red colour as a main colour and font word design. It can attract the user who browse Airasia web page either for who view it at first time or for those regular user. Sometime it have advertise promotion appear in the web page, so the customers will know the latest promotion price or packages.
Furthermore, customer can book the ticket through this website http://booking.airasia.com/skylights/cgi-bin/skylights.cgi . Customer can fill in the detail such as date, number of guest, the destination and whether you want to one way or return. In the booking categories, it also provide more information about the way of online payment. Through the shopping chat, AirAsia offers a choice of credit cards to fit the needs of your lifestyle in different countries such as AirAsia-Citibank Credit Card and AirAsia-Citibank Gold Card are offer for Malaysia guest. In the conclusion, Air Asia is a famous local e-commerce in Malaysia. Most of the local customers like to fly with Air Asia plane because it provide a clear picture and information to the customers and it contribute a concept to everyone, which is “Everyone can Fly"
http://www.airasia.com/site/my/en/home.jsp
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