An example of an E-Commerce success and its causes

An example of an E-Commerce success is Amazon.com. Amazon.com is presently ruling the Internet business with its best marketing techniques and expertise in relation to the market trends and demands of its customers. It is the only website that contains altogether web books, business brands and retails on a single web-based business. Amazon.com does not only leads to sale books but also offer a variety of electronic items as well as video, music, health and fitness, wireless cell phones, automobile, house holds, gifts, software, hardware, kitchen utensils and many more stuff. It therefore contains items related to all ages, all interests and all fields as well as all areas. On the other hand Amazon.com has significantly grabbed the electronic business by selling its online books and now electronic items and other stuff.

The effective management in the market lead Amazon.com to achieve tremendous success in the filed of e-commerce. It in true sense made business via Internet a wealthy way to improve profits and increase revenues. The strategy to work better and adopting a strong base of selling products marks Amazon.com different from the rest of the e-commerce organizations. Furthermore, the efficiency in dealing the customers and making them a priority as providing exceptional customer services continuously focus on them, makes Amazon.com on top of all the other e-commerce companies. Nonetheless the determination to achieve its goal to build the most customer-centric company of the universe with the ability to offer a healthy customer service both domestically as well as internationally has marked a great difference among the competitors of e-commerce since the last few years. In order to achieve success in their goals they hire local employees in foreign countries as they did in Germany and U.K. this not only helped them gathering information about the local market and the demand of the people of these countries but also introduced more channels and branches of Amazon.com in these foreign countries to provide them a familiar look to this e-commerce company. For instance, in United Kingdom Amazon.co.uk and for Germany they made Amazon.de. This was a brilliant idea for attracting the locals of foreign countries towards its business in regard to expansion its customers and increase in profits.

Reference:

http://jobsearchtech.about.com/od/companyprofiles/a/Amazon.htm
http://www.lukew.com/ff/entry.asp?178
http://topics.nytimes.com/top/news/business/companies/amazon_inc/index.html?inline=nyt-org